Outreach

The most effective marketing strategy takes advantage of all of the outreach channels available; owned (social media, website, email), paid, and earned. Paid and earned media are essential for growing your audience and reaching new potential customers.

CULTIVATING SIMPLE TRUTH

PEOPLE HATE ADVERTISING.
For years, advertising has preyed upon insecurities with promises of simple solutions for unhappiness.
BUT THEY LOVE TO BE ENTERTAINED.
Good stories that define a brand’s values capture imaginations and inspire loyalty.
THE KEY IS BEING REAL.
It’s not about creating something that doesn’t exist. It is about uncovering what is real and showing it to the world.
WE CALL IT SIMPLE TRUTH.
Telling the truth may not seem profound, but it is more difficult than it seems.

THE BREAKDOWN

STRATEGY

Communications Plans
Media Training
Media Buying

Design

Television Advertising
Radio Advertising

Development

Event Planning
Tradeshow Elements
Media Pitching

The work

The Process

1. Mix
We begin by determining the right mix for outreach, supporting your owned media assets with earned media strategies and paid advertising.
2. Media
Then we determine the vehicle(s) to deliver your mix. Media planning puts your brand in front of the right audience on the right channels.
3. Message
With research, we find the message that will resonate with your intended audience, inspiring them to take action!

insights

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