what we do
Cultivating Simple Truth
People don’t trust advertising. For years advertising has preyed on the insecurities of consumers and promised them a simple solution for their unhappiness.
After years of manipulation, the consumer has begun to lash back. They don’t want to be told what to believe. They want to trust again. They want to trust that the brands that they choose to align with believe what they believe.
So is there a remedy? Yes, it’s not magic; it’s about being real. While telling the truth may not seem like a profound take, it is much more difficult than it seems.
Good design is not creating something that never existed. It is about uncovering what is real and bringing it to the forefront. We call it simple truth.
How We Find Your Simple Truth
01 Strategy & Research
Really Fun & Really Important
Our discovery workshops help us uncover the root of issues and craft bold strategies to remedy them. Great design starts by understanding you, your challenges, hopes, and aspirations. We begin by asking questions. A lot of questions. Then, we sit back and listen.
02 Creative Exploration & Development
Not Always Fun, Absolutely Essential
With the goal in mind and research in hand, we start crafting your design solution. This is the most important part, but it’s not always the most enjoyable. The reality is there is a lot of fighting during this phase. We fight through a sea of ideas and possibilities to get through the bad ones so we can find the right answer for you and refine it. We are so passionate about our clients and their success that we also fight each other to produce the best solution. Any disagreements usually end with an apology, some shared sushi, and a really great result for you.
When it’s over, we emerge with a single solution to solve your challenges and push you outside of your comfort zone. Because what got you here won’t get you there.
03 Production Management & Implementation
Fun again & Rewarding
All the planning in the world is wasted without proper execution. At this phase we sweat the details, ensuring that every element works to aid the communication goal of the project. We proof and refine the design, proof again, and prepare the design for final production. We work closely with you to ensure that your finished product meets all of our standards of excellence.
We provide production proofs for your approval before it goes to print. No surprises.
04 Outcome Evaluation
Nerdy Fun
Our work involves math, science, art, and human behavior. Because it is not purely subjective, it can be tested, measured, and improved. At this point, we are so invested in you and your success, we want to continue to help you dream bigger and achieve more.
