Brand Development

Consumers don’t buy a brand, they join it. But in order to gain that level of trust, the brand must give their audience a reason to believe. To identify your Reason to Believe, we begin by researching and identifying the values and meaningful uniqueness of the brand. Then we conduct the same exercise for the target demographic in order to identify their desires and values. Identifying these characteristics for the two groups allows us to identify commonality which is where we seek to drive messaging. When the consumer’s values align with a brand’s values, it creates loyalty and trust.

CULTIVATING SIMPLE TRUTH

PEOPLE HATE ADVERTISING.
For years, advertising has preyed upon insecurities with promises of simple solutions for unhappiness.
BUT THEY LOVE TO BE ENTERTAINED.
Good stories that define a brand’s values capture imaginations and inspire loyalty.
THE KEY IS BEING REAL.
It’s not about creating something that doesn’t exist. It is about uncovering what is real and showing it to the world.
WE CALL IT SIMPLE TRUTH.
Telling the truth may not seem profound, but it is more difficult than it seems.

THE BREAKDOWN

STRATEGY

Brand Experience
Platform & Positioning
Persona Development
Research, Trends & Insights
Content Planning
Campaign Development
Strategic Communications Plan
Toolkit Marketing Plan 

Design

Naming and Visual Identity
Brand Tone & Voice
Key Messages
System & Guides
Communications
Content Direction 

Development

Web & Mobile
E-Commerce
Social Media 

The work

BRAND DEVELOPMENT Process

1. Build A Foundation

During this phase we take a critical look at everything that makes the brand. We gather audience insights and dig in on the core values of the organization. The result is a brand that authentically reflects the brand.

2. Equip Brand Champions

Your greatest advocates are found in your organization. Here, we empower your employees and stakeholders to tell your brand story. Their ownership of the brand is the most powerful form of advertising available.

3. Take Your Message To The World

Share your authentic message with your target audience and start attracting the right consumers and right employees.

insights

branding
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