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Case Studies
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Kansas Bankers Association
The Setup
The Essentials
Actively educate and promote the banking industry to recruit future bankers
Improve industry image through advocacy
To be recognized as the premier educational resource for Kansas banks
Increase the association’s value to its membership
DESIGN + DELIVER
Brand Development
Key Message Development
Campaign Development
Video
Photography
Collateral Materials
Digital Media Management
New Website
The Results
To create the visual representation of Kansas Bankers Association, we began with the most striking and unique feature of the association; its history. With 133 years of operation, Kansas Bankers Association’s service has spanned the 19th, 20th, and 21st centuries. We wanted to honor that rich tradition by creating a brand that showed the heraldry of more than a century of service but drew inspiration from Kansas, the state that made it possible.
Our design story begins with a modern take on the coat of arms. Coats of arms were among the original forms of design– they were the first brands. The crest that serves as the foundation of the new mark is built using the familiar shape of Kansas combined with the inspiration brought about by the famed Kansas sunsets. The elements denote, in a simple fashion, the organization’s location and its mission. In the same manner that the light reaches all corners of Kansas, so does the Kansas Bankers Association.
We also found inspiration in further iconic Kansas imagery, the bison. A single bison, on its own, is powerful but when those individuals come together as a group, they are unstoppable! The final lock-up of two bison anchoring the mark symbolizes Kansas Bankers Association’s power of unity.
The color palette for the brand is anchored in rich blues. In color psychology, blues elicit feelings of trust and dependability. The palette is accented with a gold tone that denotes the nobility and professionalism of the organization. In total execution, the mark feels like it has been a part of the organization from the beginning yet it is steeped in the modern story of the Kansas Bankers Association.
The brand shows incredible versatility, an essential element for an organization with multiple audiences and messages to convey.
The new Kansas Bankers Association brand portrays the authority and approachability of the organization with elegance. It is a mark 133 years in the making and ready for the next century.
THE WORK
Gator Waders
The Setup
Pine Landscape Center serves DIYers and landscape professionals in Northeast Kansas. Their commitment to service in combination with the quality and variety of their products has made Pine a premier landscape supply provider. Pine Landscape wanted to increase consumer awareness and traffic from Lawrence, Topeka and surrounding areas.
The Essentials
Professional brand appearance
simplified website
expand the brand’s regional footprint
Growth Market Share
DESIGN + DELIVER
Branding
key message development
website
Photography
Video
Media Strategy
Digital campaign
The Results
THE WORK
Blue Bonefish Lodge
The Setup
Pine Landscape Center serves DIYers and landscape professionals in Northeast Kansas. Their commitment to service in combination with the quality and variety of their products has made Pine a premier landscape supply provider. Pine Landscape wanted to increase consumer awareness and traffic from Lawrence, Topeka and surrounding areas.
The Essentials
Professional brand appearance
simplified website
expand the brand’s regional footprint
Growth Market Share
DESIGN + DELIVER
Branding
key message development
website
Photography
Video
Media Strategy
Digital campaign
The Results
THE WORK
Kansas Tourism
The Setup
The Essentials
Improve the experience of travelers in Kansas, making Kansas more tourist-friendly
Shape public perception of travel in Kansas
Create brand champions among Kansas residents
DESIGN + DELIVER
Campaign Development
Key Message Development
Video
Photography
Collateral materials
Digital Media Management
Public Relations Support
The Results
- Since August 2019, traffic to travelKS.com has increased by more than 40%.
- Facebook and YouTube ads generated over 230,000 impressions in Kansas
- and over 397,000 in surrounding states.
- Newsletter open rates have increased by 47%
The work
Pine Landscape
The Setup
Pine Landscape Center serves DIYers and landscape professionals in Northeast Kansas. Their commitment to service in combination with the quality and variety of their products has made Pine a premier landscape supply provider. Pine Landscape wanted to increase consumer awareness and traffic from Lawrence, Topeka and surrounding areas.
The Essentials
Professional brand appearance
simplified website
expand the brand’s regional footprint
Growth Market Share
DESIGN + DELIVER
Branding
key message development
website
Photography
Video
Media Strategy
Digital campaign
The Results
THE WORK
Architect One
The Setup
The Essentials
Clean, professional image that reflected their work
User-friendly site
Succinct messaging to show the value of hiring an architect and encapsulate Architect One’s unique process.
DESIGN + DELIVER
Brand Development
Website design
Social Media Management
Photography
Collateral Materials
Video
The Results
Since rebranding, the principals at Architect One report a renewed energy and sense of pride in their office. That energy has translated into the successful opening of a Manhattan, Kansas office and a soon-to-be-opened Kansas City office.
In the words of Architect One President, Scott Gales, “Every day I have someone say to me, ‘I see your brand everywhere!’ It’s not that we weren’t in a lot of places before, we just don’t fly under the radar anymore. Our brand stands out.”
The work
Hayden High School
The Setup
Hayden Catholic High School boasts more than 100 years of tradition and the city’s best graduation rates. Despite Hayden’s academic and athletic success, the school had experienced a decline in enrollment for six consecutive years.
The Essentials
Appeal to the next generation of Hayden Wildcats
Clearly communicate the school’s value proposition
Equip and engage alumni to become brand champions
DESIGN + DELIVER
Branding
Website
Video
Key Messaging
Identity
Sales Process and Scripts
View Book
Fact Sheet
The Results
The Work
Topeka Zoo
The Setup
The Essentials
A family-friendly image
Placing the zoo’s conservation initiatives at the forefront
Encapsulate the sense of excitement and wonder created by the animal kingdom
DESIGN + DELIVER
Brand Development
Website Design
Video
The Results
The work
Kansas Outdoor Corps
The Setup
The bonds of friendship which are forged through shared experiences are unmatched. Kansas Outdoor Corps exists to introduce a new generation to the beauty of the outdoor experience. We want to show the world the great places that a bike, boat or good pair of boots can take you. As amateur outdoorsmen, we want to prove that adventure is accessible to everyone. KOC is a passion brand managed by Bajillion Agency and MotoVike Films
The Essentials
Engaging brand
Inviting messaging
Robust social media presence
DESIGN + DELIVER
Brand Development
Website Design
Social Media
Photography
Video
The Results
Kansas Outdoor Corps received more than 200 membership sign-ups in its first year. Our video content has more than 90,000 organic views. We have been featured in Le Moulching, Outside TV, Kansas! Magazine, Moldy Chum, and Badfish.
The work
City of Larned
The Setup
The Essentials
A cohesive brand family
A unique way to share their story
Recruitment tools for Larned State Hospital
DESIGN + DELIVER
The Results
Larned and Pawnee County’s new brand rejuvenated their community. The excitement extended beyond the city limits as former residents began sharing the new brand and celebrating their home town. In its first month, LarnedCares.com received nearly 1,000 page views generated from a single Facebook announcement.
With foundational branding and messaging in place, the leadership at Larned is prepared to begin initiating campaigns and advertising to share their new brand with the world. The best is yet to come for Larned and Pawnee County!
The work
