City of Larned

The Setup

The city of Larned and Pawnee County, like many small communities, has experienced a decline in population as industries have changed and younger generations have opted for the bright lights of larger cities. Unlike many small towns, Larned was not content to sit idly and accept the changes that were affecting their livelihood. The community opted for a full rebrand and aggressive campaign to showcase the wonderful quality of life and employment opportunities in order to attract a new audience.

The Essentials

A cohesive brand family
A unique way to share their story
Recruitment tools for Larned State Hospital 

DESIGN + DELIVER

A cohesive brand family A unique way to share their story Recruitment tools for Larned State Hospital

The Results

Larned and Pawnee County’s new brand rejuvenated their community. The excitement extended beyond the city limits as former residents began sharing the new brand and celebrating their home town. In its first month, LarnedCares.com received nearly 1,000 page views generated from a single Facebook announcement.

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Organic Views

With foundational branding and messaging in place, the leadership at Larned is prepared to begin initiating campaigns and advertising to share their new brand with the world. The best is yet to come for Larned and Pawnee County!

The work

Larned Logo
Larned Kansas Colors
Larned Icons
Larned animated Icon
Larned Logos before and after
Larned Kansas Pattern
Larned town
Larned Outdoors
Larned community members
Larned Kansas Billboard
Larned Kansas Case Study
Larned Kansas Case Study
Larned Kansas Case Study
Larned Kansas Case Study
Larned Kansas Stationery
Larned Hospital Brochure
Larned Kansas Poster
Larned State Hospital Website Case Study
Pawnee County Kansas Logo
Pawnee County Kansas Logo before and after
Larned and Pawnee County Kansas
Larned Kansas | Football
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