Topeka Zoo

The Setup

Topeka Zoo and Conservation Center is the number one family attraction in Topeka, drawing more than 250,000 visitors through the gate annually. With a major expansion project underway, Topeka Zoo sought to increase its reach to a more regional audience and grow its market share in the increasingly competitive family entertainment category.

The Essentials

A family-friendly image
Placing the zoo’s conservation initiatives at the forefront
Encapsulate the sense of excitement and wonder created by the animal kingdom 

DESIGN + DELIVER

Brand Development
Website Design
Video

The Results

Topeka Zoo and Conservation Center’s new brand family tells the complete story of the iconic institution. The zoo’s brand introduction video was viewed 23,000 times, while membership revenues for the organization increased by 38%.
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The work

Topeka Zoo & Conservation Center
Topeka Zoo Case Study
Topeka Zoo Case Study | Colors
Topeka Zoo & Conservation Center
Topeka Zoo & Conservation Center | Case Study
Topeka Zoo & Conservation Center
Topeka Zoo & Conservation Center logo
Topeka Zoo & Conservation Center | Case Study
Topeka Zoo Case Study
Topeka Zoo Case Study
Topeka Zoo Case Study
Topeka Zoo Case Study
Topeka Zoo Case Study
Topeka Zoo Case Study
Topeka Zoo Website Case Study
Topeka Zoo Case Study
Topeka Zoo tozo logo
Topeka Zoo Case Study
Topeka Zoo Case Study
Topeka Zoo Case Study
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