Topeka Zoo
Topeka Zoo and Conservation Center is the number one family attraction in Topeka, drawing more than 250,000 visitors through the gate annually. With a major expansion project underway, Topeka Zoo sought to increase its reach to a more regional audience and grow its market share in the increasingly competitive family entertainment category.
The Essentials
A family-friendly image
Placing the zoo’s conservation initiatives at the forefront
Encapsulate the sense of excitement and wonder created by the animal kingdom
DESIGN + DELIVER
Brand Development
Website Design
Video
The Results
Topeka Zoo and Conservation Center’s new brand family tells the complete story of the iconic institution. The zoo’s brand introduction video was viewed 23,000 times, while membership revenues for the organization increased by 38%.
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The work
