Outreach + Public Relations

As your public relations partner, we’ll proactively search for angles that will generate positive earned media coverage of your company. We’ll look for opportunities to position key leaders as expert sources for the media, platforms, and influencers. We’ll evaluate what you’re already doing well and where refining your messages could help generate positive press. The result will be increased credibility and visibility as consumers gain awareness of your brand as a leading expert in your industry.

CULTIVATING SIMPLE TRUTH

PEOPLE HATE ADVERTISING.
For years, advertising has preyed upon insecurities with promises of simple solutions for unhappiness.
BUT THEY LOVE TO BE ENTERTAINED.
Good stories that define a brand’s values capture imaginations and inspire loyalty.
THE KEY IS BEING REAL.
It’s not about creating something that doesn’t exist. It is about uncovering what is real and showing it to the world.
WE CALL IT SIMPLE TRUTH.
Telling the truth may not seem profound, but it is more difficult than it seems.

THE BREAKDOWN

STRATEGY

Media Pitching
Communications Plans
Key PR Messages 

Design

Media Events
News Releases
Media Appearances 

Development

Media Coaching
Press Kits
Reputation Management 

The work

The Process

1. Mix
We begin by determining the right mix for outreach, supporting your owned media assets with earned media strategies and paid advertising.
2. Media
Then we determine the vehicle(s) to deliver your mix. Media planning puts your brand in front of the right audience on the right channels.
3. Message
With research, we find the message that will resonate with your intended audience, inspiring them to take action!

insights

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