Kansas Tourism

The Setup

The Tourism division of Kansas Department of Parks, Wildlife, and Tourism is an economic development engine for the state. The role of Tourism is to inspire visitors and residents to explore the wonders of Kansas.

The Essentials

Improve the experience of travelers in Kansas, making Kansas more tourist-friendly
Shape public perception of travel in Kansas
Create brand champions among Kansas residents 

DESIGN + DELIVER

Campaign Development
Key Message Development
Video
Photography
Collateral materials
Digital Media Management
Public Relations Support 

The Results

The To The Stars campaign continues to develop as new elements are introduced. Early returns on the campaign work have shown that the direction is well-accepted by both in-state and out-of-state traveling audiences.

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+ Impressions in Kansas

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Impressions in Kansas

• Since August 2019, traffic to travelKS.com has increased by more than 40%.
• Facebook and YouTube ads generated over 230,000 impressions in Kansas
• and over 397,000 in surrounding states.
• Newsletter open rates have increased by 47% 

The work