Kansas Tourism
The Setup
The Tourism division of Kansas Department of Parks, Wildlife, and Tourism is an economic development engine for the state. The role of Tourism is to inspire visitors and residents to explore the wonders of Kansas.
The Essentials
Improve the experience of travelers in Kansas, making Kansas more tourist-friendly
Shape public perception of travel in Kansas
Create brand champions among Kansas residents
DESIGN + DELIVER
Campaign Development
Key Message Development
Video
Photography
Collateral materials
Digital Media Management
Public Relations Support
The Results
The To The Stars campaign continues to develop as new elements are introduced. Early returns on the campaign work have shown that the direction is well-accepted by both in-state and out-of-state traveling audiences.
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+ Impressions in Kansas
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Impressions in Kansas
- Since August 2019, traffic to travelKS.com has increased by more than 40%.
- Facebook and YouTube ads generated over 230,000 impressions in Kansas
- and over 397,000 in surrounding states.
- Newsletter open rates have increased by 47%
The work
