The To The Stars campaign continues to develop as new elements are introduced. Early returns on the campaign work have shown that the direction is well-accepted by both in-state and out-of-state traveling audiences.
+ Impressions in Kansas
Impressions in Kansas
- Since August 2019, traffic to travelKS.com has increased by more than 40%.
- Facebook and YouTube ads generated over 230,000 impressions in Kansas
- and over 397,000 in surrounding states.
- Newsletter open rates have increased by 47%